Citizens Bank today launched its new brand platform, “Made Ready,” which recognizes that while lifestyles and work alike become increasingly more complex and dynamic, the company remains well positioned to continue its commitment to helping customers, colleagues, communities, and shareholders be prepared for their own unique journeys. “The way our customers live their lives and define success has changed, and the relatively straight path they used to travel has become more like climbing a jungle gym,” said Beth Johnson, chief marketing officer at Citizens Bank. The platform launched today across a range of mass media including television, online, social media, radio, podcasts and streaming providers such as Spotify, as well as distinct regional advertising and sponsored local events.

source https://finance.yahoo.com/news/made-ready-brand-platform-highlights-131400816.html?.tsrc=rss