As the market matures, individual investors seek more product choices that match their interests and impact measurement capabilities. More than eight in ten U.S. individual investors now express interest in sustainable investing, while half take part in at least one sustainable investing activity, according to a new survey published today by the Morgan Stanley Institute for Sustainable Investing. The third edition of the individual investor survey, Sustainable Signals, examines the attitudes, perceptions and behaviors of individual investors towards sustainable investing.

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