If the Boeing Co. were able to get its 737 MAX back into service for part of the upcoming holiday travel season, at least in the U.S., a Wichita airline researcher says consumers could cash in on some potential savings on ticket prices. Dean Headley, emeritus professor of marketing at Wichita State University and co-author of the annual Airline Quality Rating report, says the airline system as of now has largely factored the grounded MAX out of the equation. In the U.S., the plane would have to be cleared by the Federal Aviation Administration. But it was reported last week that European regulators planned to run their own review on the MAX, rather than work in lock-step with the FAA, as has been the historical norm.
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