Veeva Systems (VEEV) today announced that OPKO Health (OPK), a diagnostic and pharmaceutical company, selected multichannel Veeva CRM to enable field teams to engage in relevant, timely, and compliant interactions with healthcare professionals (HCPs) through preferred channels. Veeva CRM gives OPKO Health the most advanced capabilities and complete customer insights. “Veeva CRM helps our field teams better understand our customers in real time so we can engage more effectively and efficiently in the right channel,” said Adria Parks-Herrera, senior marketing director at OPKO Health.

source https://finance.yahoo.com/news/opko-health-switches-multichannel-veeva-110300150.html?.tsrc=rss