MG Motor India Teams with Cognizant to Create Omnichannel Digital Customer Experience for India’s First ‘Connected Internet Car’

Cognizant’s industry, experience design, analytics and enterprise architecture experts developed the hyper-personalized digital channels with Adobe Experience Cloud.  It enables a consistent, high-quality experience for current as well as prospective customers as they interact with MG Motor India representatives throughout the pre-sales, sales and post-sales lifecycles. The digital solution has enabled MG Motor India to extend its feature-rich, in-car connected vehicle experience to all phases of a customer’s brand experience ― from consideration, evaluation, purchase to use. In line with this vision, we are determined to create a customer experience outside the car that matches the deeply personal experience inside and while driving the car.

source https://finance.yahoo.com/news/mg-motor-india-teams-cognizant-100000251.html?.tsrc=rss

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