Accenture (ACN) has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of state-of-the-art sites worldwide that are dedicated to powering brand experiences that deliver marketing-led growth. The experience activation network is part of Accenture Interactive Operations — the marketing managed services arm of Accenture Interactive — which harnesses talent, technology, and process innovation through SynOps for Marketing, to deliver dynamic brand experiences across all consumer touchpoints and channels.
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