Conventional wisdom says that insiders and 10% owners really only buy shares of a company for one reason — they believe the stock price will rise and they want to profit. Kraft Heinz Co (NASDAQ: KHC) saw two directors buying some shares last week. Also note a large sale of shares this past week by a beneficial owner.
source https://finance.yahoo.com/news/notable-insider-buys-past-week-210014109.html?.tsrc=rss