Viacom Inc said on Saturday it has bought the exclusive cable rights to classic television sitcom “Seinfeld” from Sony Pictures Television, days after Netflix Inc landed the global streaming rights for the show. “Beginning in October 2021, the full library of Seinfeld episodes will air amongst Viacom’s entertainment brands, including Comedy Central, Paramount Network and TV Land,” Viacom said in a statement. “Seinfeld”, a show starring comedian Jerry Seinfeld playing a version of himself and often humorously described as a show about nothing, followed four self-absorbed friends in New York City.

source https://finance.yahoo.com/news/viacom-buys-exclusive-cable-rights-022505237.html?.tsrc=rss