While Nasdaq is well known for [its stock] exchange, the company is in the middle of a strategic pivot, growing its nontransaction revenue to over 70% of overall revenue. Nasdaq is the only major exchange in the U.S. providing comprehensive technology solutions, including trading capabilities, to capital-markets players like exchanges and clearinghouses, as well as pari-mutuel betting solutions to non-capital-market players like horse racing operators and the Football Index. Nasdaq has many proprietary assets that have very high barriers to entry and can ride on a secular growth trend.