Apple TV+ will come free for a year with the purchase of a new iPhone and other products. Goldman says accounting for the deal could cause average selling prices for iPhones to fall to $943.40 in the fiscal first quarter, at a lower gross margin.

source https://finance.yahoo.com/m/7b3dd132-3bd3-3f4c-9626-ace88a186679/apple-tv%2B-is-being-sold-at-a.html?.tsrc=rss