Broadcaster ProSieben counts on enduring appeal of free-to-air TV

1 is doubling down on its free-to-air model, dismissing the notion that the rise of streaming has doomed advertising-funded television “like a cancer patient” to demise. Mr Conze said that a hammering by investors that has halved ProSieben’s share price since he took the top job in June last year was the result of a misguided assumption that streaming meant the end of traditional broadcasting.

source https://finance.yahoo.com/m/4447a951-f2a2-3c9c-82bb-0a25bf30b0e0/broadcaster-prosieben-counts.html?.tsrc=rss

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