The company is perhaps best known for cereal brands such as Frosted Flakes and Rice Krispies, but Kellogg has made “a strategic pivot to snacks” versus “its legacy cereal-first approach,” observes the Goldman note, written by Jason English, Vivek Srivastava, Cody Ross, and Ankit Prasad. An example is Kellogg’s 2016 acquisition of Parati Group, a Brazilian food group whose products include biscuits. In 2019, 36% of the company’s sales have come from cereal, compared with 50% in 2010, according to Goldman.
blaineonline.finance.blog 