“We aim for products that are the most worthy of adult smokers’ efforts to switch out of cigarettes and never go back,” declared Andre Calantzopoulos, chief executive of Philip Morris, in May. The rationale is to bolster technological firepower for their e-cigarette brands — the fast growing alternative to cigarettes — and follows British American Tobacco’s $49.4bn merger with Reynolds in 2017 for similar reasons. Despite efforts from the 1950s onwards, no tobacco company managed to produce an alternative means of delivering nicotine to rival the cigarette.

source https://finance.yahoo.com/m/856a7934-1f27-3ec5-985a-36a0bbd0104e/big-tobacco-seeks-an.html?.tsrc=rss