Activision Blizzard Inc. shares rose Tuesday after the video game publisher re-released its classic World of Warcraft game to subscribers at no additional cost. Activision Blizzard shares rose 3.7% to $50.50 in early trading after touching an intraday high of $52.22. The company said late Monday that the classic, pre-expansion version of the game is being released for its 15th anniversary. “Blizzard has continued to bring WoW Classic realms online around the world to accommodate the more than two million players who have created characters in anticipation of today’s launch, and will work to add more based on player population trends,” the company said in a statement.
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