How Amazon abused its precious store of staff loyalty

Amazon has been coy about the details, stating the ambassadors — who first became visible a year ago — are real warehouse staff and part of a wider education programme that also includes tours of fulfilment centres. Twitter users dealt with this creepy public relations campaign in the way they know best, trolling Amazon’s dime-a-dozen diplomats and imitating the accounts so it became impossible to distinguish reality from parody. Whatever you think of Amazon’s methods, the logic of the programme is impeccable.

source https://finance.yahoo.com/m/eff4da5b-aa2d-318c-b4af-a05b28c7c7aa/how-amazon-abused-its.html?.tsrc=rss

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.