Atom Tickets wants to help movie marketers figure out what works and what doesn’t when it comes to advertising. The social movie ticketing platform has partnered with global ad-tech company The Trade Desk (NASDAQ: TTD) to help identify sales generated from programmatic ads for movies. The companies say this ability is “a first for the industry.” “Studio marketers are always looking for smart new ways to connect their budget to ticket sales, and this exclusive solution for the programmatic part of their media-mix delivers just that,” said Matthew Bakal, co-founder and chairman of Atom Tickets in a statement.
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